DIVA Holiday Campaign 2023

I conceptualized and directed DIVA’s holiday campaign, crafting a compelling narrative centred on debunking popular myths surrounding periods and healthcare. By tying these insights to the festive spirit of the holidays and integrating an engaging giveaway component, the campaign resonated deeply with the audience. In addition to overseeing original content production and leading creative direction, I wrote impactful copy for each aspect of the campaign, ensuring consistent and meaningful messaging across all touchpoints.