Girlboss Radio IG Launch
Girlboss Radio had a loyal podcast audience but no dedicated social channel to extend conversations or foster community. The challenge: how do we translate an audio-first brand into a visual, interactive Instagram experience that feels distinct yet aligned with Girlboss’s voice?
Reviewed audience behaviors and podcast analytics, noting strong engagement with inspirational storytelling and “behind-the-scenes” narratives.
Framed as a UX problem: the “user need” was for a shared space to discuss, reflect, and celebrate podcast content in a format they could interact with daily.
→ Solution: a dedicated Girlboss Radio IG presence, optimized for storytelling, conversation, and discovery.
Creative Strategy + Execution
Developed a distinct visual identity: consistent color palettes, typography, and layouts that differentiated Radio from the main Girlboss account.
Created modular content formats: inspirational quotes, episode explainers, community prompts, and behind-the-scenes peeks.
Wrote content strategy guidelines for tone and storytelling, ensuring posts amplified the podcast’s empowering ethos.
Produced and published posts for launch, maintaining a cohesive grid aesthetic and experimenting with different content types to assess audience resonance.
Impact
The launch successfully established Girlboss Radio on Instagram as a community hub where listeners could extend conversations beyond the podcast. By the end of the year, the account grew to 40,000+ followers, demonstrating strong resonance and rapid adoption among the existing fan base. Engagement was driven by saves, shares, and conversational comments, positioning the channel as a key extension of the Girlboss ecosystem.
→ Role: Producer, Creative Lead
→ Timeframe: 2022
→ Team: Director of Marketing, Social Coordinator
→ Impact: TikTok series with top-performing engagement